The problem with the basic counters is they do not discern whether it is 10 people or 1 person that reloaded the page 10 times, while this may not bother the owners, it will detract from the overall accuracy.
The counter I installed on my blog only displays how many hits the page gets, but upon logging into my account on the providers site I am given a full report on how many unique pageloads occured and how many of them were returning visitors, aswell as a total amount for the day, I am also able to view the amount of time they spent on my site.
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